Creative is inherently risky and asking a partner to step outside their comfort zone is not an easy task or one to take lightly. But when you have an important mission, trust between partners and big goals, provocative storytelling can break through the clutter.
The Association of American Medical Colleges (AAMC), a nonprofit organization that represents hundreds of medical schools, teaching hospitals and academic societies, and is known to be highly academic, credible, and professional. They are especially measured and calculated in all communications and marketing decisions.
We developed an immersive campaign based around a story called “The American Doctor Shortage.” This campaign tells a very cautionary tale set in the not-too-distant future of a world with many less doctors. We told it through the unique format of the graphic novel, across platforms; website, video, email, social and paid media.
Serial Video Narrative
Content Strategy and UX
Advocacy Strategy and Planning