Roles:
Art Direction

Design

The Thinking

For the launch of the Motorola SLVR, we needed to find new ways to connect with our audience in a more engaged and long term format. To start to do this, I developed this launch concept that was based on a series of short stories. Each story was introduced on the web and then delivered to users via mobile phone in a serial format.

The stories were developed around the central concept;  "almost nothing, can be everything." The product site displayed the visual beauty of the phone as well as emphasized the less visual qualities through the series of stories. 

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