Roles:
Concept
Art Direction
Design
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Animation by PUNY
How do you reach teens with tools to handle online peer-pressure situations, while reinforcing positive self-esteem views?
To solve for this challenge, we developed a custom Yahoo instant messaging service for the Office of National Drug Control Policy. The interface allowed users to share custom animated and live action video comebacks in their chat. It also included a dynamic background that would animate as users typed keywords related to peer-pressure or negative influences.
