The United Way

Roles:
Creative Direction

Oversaw Art Direction, UX and Content Strategy

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Designer: Amy Vainieri
UX: Nina Baliga 

The Project

United Way Worldwide needed to redesign its website. Originally designed five years ago, the site needed updated branding, content strategy, design, technology, and to reflect a better balance between local chapters and national needs.

 

This redesign creates a framework for telling United Way’s story in a more impactful way.  It not only provides a more welcoming aesthetic, but also richer user experience, more easily facilitates giving and the identification of volunteer opportunities, a smoother journey to find local United Ways, and more cohesion between U.S. and international markets – better representing the worldwide enterprise.

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Improved User Experience

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Leading codesign and content workshop

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