A design language system supporting brand and human interfaces at the White House.

Roles:
Creative Direction
Digital Strategy
Lead UX/UI Design

The Project

As creative director and lead designer at the White House, I led and managed all design both online and off.  My Boss was Barack Obama. My mission was to connect people with purpose; to engage in a conversation and build an emotional relationship that drives them to act. 

Using design, I helped develop, define and express the White House brand across channels. This involved rethinking the White House digital presence from the ground up, including new tools, platforms, systems and branding.

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Flexible & Responsive Branding

User Experience

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Flexible design system

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Modular Design

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Mobile Apps

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The official White House app brings you the latest from 1600 Pennsylvania Avenue, including news from the White House blog and press briefing room, photo and video archives, and live streams of events around the country with President Barack Obama and administration officials.